Our Mission

The Permian Road Safety Coalition has a mission to make roads safer and road infrastructure better across Southeast New Mexico and West Texas. We believe that achieving this mission takes a shared commitment by all stakeholders.

This is why the PRSC convenes private sector companies, researchers, agencies, and concerned citizens to collaborate on improving road safety and road infrastructure. We leverage our supporters’ experience, data, technology, and networks to focus on saving lives by reducing roadway injuries within our local communities.

PRSC is committed to:

  • Sharing and advancing best practices for companies and their fleets in the region.

  • Identifying and solving road safety challenges by working with a broad group of stakeholders.

  • Educating our communities on their important role in road safety and infrastructure improvements.

PRSC Fast Facts and Milestones

  • Launched in June 2015 with a steering committee of committed volunteer stakeholders.

  • Hosted an average of 4 forums per year, averaging 150 people in attendance, with monthly steering and working group meetings.

  • Worked with TxDOT to prioritize infrastructure improvements; gained seat at the table and sought after for engagement on short and long range road construction and improvement planning.
  • Advocated and helped secure $1.8 billion in funding from TxDOT for oil/gas region roads in TX, including $676 million for Permian roads to be spent over 1-3 yrs. vs standard 10-15 yr. project timelines.
  • Best practices shared and adopted by participating companies to aid in coaching – focused on fatigue management, IVMS and taking poor drivers off the road.
  • Built an industry community, focused on road safety (sharing of incidents and issues), who looks out for one another.
  • Created a space for government and industry to work together.
  • Community outreach effort: “Goal Zero: A Day Without Accidents.” – Successfully Achieved Goal Zero!
  • PRSC recognized in the community for taking a stand on road safety and showing industry leadership to help solve a serious issue in the Permian Basin.
  • 2017 Houston Chapter of the American Marketing Association’s Crystal Award Winner for best non-profit campaign.
  • Officially organized into a 501(c)4 not-for-profit organization in August 2018 and held first Board of Directors meeting in January 2019.
  • Hired the PRSC’s first full-time Executive Director, opened an office, and created a full-time presence in the Permian in April 2019.